When the Latest AI Research Combines With an Understanding of Niche Problems to Create the Startup of the Year With Matej Guid From Instatext

Sometimes you have to be in the right place at the right time to even recognize the problem. If you have the ability to solve it, you are well positioned to develop a unique product.

Our guest this week is Matej Guid, an academic who is already on his second company, InstaText,¹ a writing assistant that uses AI to help you rewrite your text to make it more readable and understandable. It functions as a native speaker friend who goes through your text and edits it "just a little bit."

In this episode we discuss:

• the process they went through to communicate well enough the value of their product to potential customers,

• the importance of access to mentors and

• what they had to do to "unlock" global sales².

Resources mentioned in this episode:

• Book: The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you by Rob Fitzpatrick

• Course: How to Build a Startup by Steve Blank

• Course: Digital Marketing

• Course: Growth Product Manager

Photo by Jože Suhadolnik/Delo.

1. This description was produced with the help of InstaText.

2. We’ve recorded the episode at the end of 2021, so any metrics mentioned in the episode refer to the 2021.