Apr 13, 2022 • 43M

Europe-Wide Expansion with Matej Bešter from Golden Tree

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Episode details

Sometimes it makes sense to move into an adjacent industry to grow faster. This is the story of Golden Tree, an e-commerce company focused entirely on selling high-quality dietary supplements in several European countries.

In this episode, Matej Bešter, co-founder and CMO, explains:

  • how they started in Slovenia with a single weight loss course under the brand "Popolna postava", which means "Perfect figure" in English,

  • their approach to new product development,

  • why they expanded internationally early in their company's history,

  • why they shifted the company's focus away from online courses, and

  • how they are opening up new markets.

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