Apr 13, 2022 • 43M

Europe-Wide Expansion with Matej Bešter from Golden Tree

 
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Bootstrapping your business can sometimes feel lonely. Bootstrapped European Entrepreneur podcast allows you to hear the stories of your peers, their strategies and tactics that have helped them grow their businesses.
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Sometimes it makes sense to move into an adjacent industry to grow faster. This is the story of Golden Tree, an e-commerce company focused entirely on selling high-quality dietary supplements in several European countries.

In this episode, Matej Bešter, co-founder and CMO, explains:

  • how they started in Slovenia with a single weight loss course under the brand "Popolna postava", which means "Perfect figure" in English,

  • their approach to new product development,

  • why they expanded internationally early in their company's history,

  • why they shifted the company's focus away from online courses, and

  • how they are opening up new markets.

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