Using Freemium Approach to Successfully Grow Your SaaS Business With Nikola Bojkov of EmbedSocial

Some would be afraid to decide to close down a reputable agency with Facebook marketing partner status, drastically downsize and focus on scrappy startup. Not Nikola Bojkov and his co-founders at Embed Social. They went all in and a few years later they are profitable, bootstrapped and have a healthy suite of products focused on offering a way for user genereted content from social networks, to become a part of any website.

In this episode we discuss:

• how they come up with the idea and unexpected way in which they validated it,

• how freemium approach allowed for fast growth and how they approach converting users to paid version and

• why and how they have raised prices multiple times.