What would you do if you noticed a customer need that your current employer was unwilling to serve? In this episode, we sit down with Boško Radivojević, who was prompted by such an opportunity to co-found Mainstream, a leading managed hosting and managed cloud provider in Serbia.
Aside from how he got started, we also talk about:
The importance of their personal network and how it has helped them at various turning points
How changing their approach to communication helped them with their positioning, which in turn led to better pricing, and
What they did when they run out of their initial market niche.
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