Dec 14, 2021 • 1HR 10M

How to Utilize Your Personal Network to Build a Successful Company With Boško Radivojević

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Bootstrapping your business can sometimes feel lonely. Bootstrapped European Entrepreneur podcast allows you to hear the stories of your peers, their strategies and tactics that have helped them grow their businesses.
Episode details

What would you do if you noticed a customer need that your current employer was unwilling to serve? In this episode, we sit down with Boško Radivojević, who was prompted by such an opportunity to co-found Mainstream, a leading managed hosting and managed cloud provider in Serbia.

Aside from how he got started, we also talk about:

  • The importance of their personal network and how it has helped them at various turning points

  • How changing their approach to communication helped them with their positioning, which in turn led to better pricing, and

  • What they did when they run out of their initial market niche.