Creating Defensible Business by Constant Pursuit of Value Created for Your Customers with Tosho Trajanov of Adeva

Freelancing sometimes looks like an ideal job where you can choose your own projects and set your own schedule, but the reality, as always, is different. As Tosho Trajanov experienced firsthand, you have to take care of sales and client relations, and the actual technical work you want to do often takes up only a small part of your time. That led him to co-found Adeva, a company that aims to change that experience for freelancers.

In this episode, we discuss:

• how they transformed their business from a digital agency into a marketplace,

• how they go about building their community,

• why they have incorporated in the US,

• how they avoid typical platform problems, and

• how they address scalability.