Sometimes it makes sense to move into an adjacent industry to grow faster. This is the story of Golden Tree, an e-commerce company focused entirely on selling high-quality dietary supplements in several European countries.
In this episode, Matej Bešter, co-founder and CMO, explains:
how they started in Slovenia with a single weight loss course under the brand "Popolna postava", which means "Perfect figure" in English,
their approach to new product development,
why they expanded internationally early in their company's history,
why they shifted the company's focus away from online courses, and
how they are opening up new markets.
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